Here are the results of the questionnaire that I created. Now that I have the responses, I am able to produce my college magazine based of the questions that were answered. Before creating the questions that were to be asked, I have tried to base them on the different types of psycho-graphic profiles. these include;
belonger- People who feel that they should belong in a group in order to feel apart of something. The people in these groups like to be with they're families and friends. They are also know to be loyal to the brands they use. I came up with two questions that would best pull out these people from a group.
one being; whose advice would you most likely take? the second being; when buying a magazine or news paper? the options for this was a different brand every time, the same every time. lastly most popular at the time.
achiever - For the achiever they want to not have to be categorised into a group and want to be able to be successful in the future. I have created a few questions to pick out these people. questions about what they want in life for the future and the type of car they are wanting to drive.
By doing so this helps to get a clear idea of what types of audiences will read the magazine and those who wont, while also being able to produce a magazine suitable for the audiences needs and expectations.
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